• keep press coverage alive

    The best you can hope for from the business press is a story today that is tomorrow’s fish and chips wrapper.

    After it is published, it becomes old news.

    Worse, if a major story breaks on the day you manage to get a journalist interested in your story, that big story may squeeze yours out completely.

    Either way, the caravan of business journalism moves on quickly.

    Imagine instead being free of needing press coverage.

    Even better, imagine that when you do get press coverage you can keep it in front of investors for days, weeks and even months.

    With social media, you can alert tens of thousands of investors, wealth advisers, business journalists and others and provide links to the published.

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